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書封 醫療革命:善用競爭策略,創造醫病雙贏的療護體制
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醫療革命:善用競爭策略,創造醫病雙贏的療護體制

Published
2014/07/29
Format
PDF ; EPUB
Subject
ISBN
9789863205180
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高費用、低品質,關於目前的療護體系,沒有人感到滿意。病患擔心保險的費用與醫療的品質;雇主要面對節節高漲的保費與不滿的員工;醫生與其他醫療提供者的收入被壓縮,專業判斷受到藐視,官僚制度與書面作業加重日常工作;健康照護計畫老是遭到抨擊;藥品與醫療設施的供應商推出許多救命的藥物與療法,卻因為費用昂貴備受譴責;政府也不高興,因為預算失去控制。
幾十年來的醫療改革已經無法改善情況,反而更加惡化。對於健康照護體系,我們需要新的思考方式。
在本書中,國際知名的策略專家麥可.波特,以及創新領域的專家伊莉莎白.泰絲柏格提出改變的解方。作者認為,目前的醫療照護體系都在錯誤的層次上彼此競爭(如:健康計畫、醫療網絡,以及醫院),但真正具競爭力之處應是醫師診斷、治療,以及預防疾病。在現有的醫療體系中,大家追逐的是議價能力及轉移成本的零和競爭,而非為病人創造價值。
本書勾畫出一個突破性的架構,為醫療體系重新定義競爭力,對醫院、醫生、健康計畫、雇主與政策制定者提出具體建議,促使醫療保健邁向正和競爭,讓體系中的所有人都能受益。

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